Design is not a form of art, not a form of science, and not a form of management. Design is not applied art, not applied science, and not the same as business practice. It is not the same as invention or creativity in general. Design is not a simple change in practical step-by-step procedures or the use of particular tools. Design is the activity we humans engage in when we are not satisfied with our reality and we decide to intentionally change it. It is an approach that deals with overwhelming complexity, that [relies] on judgment as its logic, and that is focused on the creation of the ultimate particular.