Here’s a great post by Khoi Vihn describing the changing context of design work. If you want to understand a designer’s perspective on the forces driving Agile teams, Lean Startup, and related approaches, this is a great starting place.
- The dominant service offered by designers is changing: from narratives about products to the design of products themselves.
- The nature of product design is changing: from one-shot efforts to ongoing involvement.
- As businesses increasingly become digital businesses, the ability to design, develop and maintain one’s own products becomes a critical internal capability.
With these forces at work, the traditional working relationship between outside designers and internal capabilities has broken. The results we’re seeing are a myriad of deeply collaborative approaches to the design of digital products, embodied in movements like Design Thinking, Lean Startup, Lean UX, Agile UX, Balanced Team, etc.
I urge you to read the whole thing.