9 Deadliest Startup Sins

Steve Blank’s nice summary of the problems his Customer Development process aims to correct.

1. Assuming you know what the customer wants
2. The “I know what features to build” flaw
3. Focusing on the launch date
4. Emphasizing execution instead of testing, learning, and iteration
5. Writing a business plan that doesn’t allow for trial and error
6. Confusing traditional job titles with a startup’s needs
7. Executing on a sales and marketing plan
8. Prematurely scaling your company based on a presumption of success
9. Management by crisis, which leads to a death spiral

9 Deadliest Startup Sins, by Steve Blank


Hat-tip to swissmiss.

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