Proof + New Context

I’m very excited to announce today that Proof, the firm I founded with Jeff Gothelf and Giff Constable earlier this year, has been acquired by New Context.

This merger is a result of the journey I’ve been on over the last few years. Since my early days working on product teams at Kensington, I’ve been interested in how businesses create great products. Over the years, I’ve come to understand the role that design plays in the process, and I’ve been lucky to work as a designer and design manager in lots of businesses. And I’ve come to understand how important cross-functional collaboration is in this process.

At Proof, we’ve been helping clients build cross-fuctional product teams and helping those teams create new products. Now, by joining forces with the world-class software developers at New Context, we’ve created a deeply cross-functional consulting company. Our mission is the same, to help companies launch new digital businesses. Now we have an amazing new set of tools to bring to bear on the problem.

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