Only Three Questions

I’ve been saying recently that all research in new product development is about answering one of three basic questions. Is there an opportunity in the marketplace? Do people value the thing I’m putting in the … Read more →

Beating Henry Ford’s Faster Horse

Designers and entrepreneurs who advocate customer research are used to resistance from skeptics.  Steve Jobs didn’t believe in customer research the skeptics say. And though he was enigmatic on the subject, Jobs did famously tell Business … Read more →

Proof + New Context

I’m very excited to announce today that Proof, the firm I founded with Jeff Gothelf and Giff Constable earlier this year, has been acquired by New Context. This merger is a result of the journey … Read more →

Yesterday Afternoon, Longnook Beach

Yesterday Afternoon, Longnook Beach from Joshua Seiden on Vimeo.

Team Problem Solving

Joshua Porter, writing recently on his blog, observed that “not all design problems are two weeks long.” Porter makes a distinction in the post between design as production (“we need an interface for this”) and … Read more →

Welcome UXPA

I welcome the recent announcement from the Usability Professionals Association that they have changed their name to User Experience Professionals Association. As one of the founders of IxDA, I thought I would share with you my … Read more →

9 Deadliest Startup Sins

Steve Blank’s nice summary of the problems his Customer Development process aims to correct. 1. Assuming you know what the customer wants 2. The “I know what features to build” flaw 3. Focusing on the … Read more →

I’m talking Lean UX in NYC & Boston in March & April

If you’re interested to hear me discuss what I’ve been thinking about these days, here are some opportunities: March 24: “Interviewing for User Experience” at General Assembly. Part of their full-day Startup Product Development Conference. … Read more →

Replacing Requirements with Hypotheses at Agile UX NYC

Here are my slides from my talk today at Agile UX NYC 2012. UPDATE: The organizers were kind enough to post the video of this talk on vimeo. Replacing Requirements with Hypotheses from William Evans on … Read more →

Goodbye old friend

Today was our last day working on Earle’s house–we moved out the last paintings, filled the last garbage bags, put on masks and swept out the rooms. I took this picture moments before driving away.