Books

I’m the author of four books. I write about how teams and organizations can be more strategic, more agile, more customer-focused, more collaborative, and just… better.

Who Does What By How Much? A Practical Guide To Customer-Centric OKRs

Your boss has told you to start using this new outcome-oriented goal-setting framework called OKRs. Cool... But what are OKRs, and how do you start to use them with your team?

In our newest book, we provide a clear, how-to guide for employees in all industries to jump right in. Join our waitlist today.

Outcomes Over Output: Why Customer Behavior Is The Key Metric For Business Success

A project has to have a goal, otherwise, how do you know you’re done?

In the old days of engineering, setting project goals wasn’t that hard. But when you’re making software products, done is less obvious. When is Microsoft Word done? When is Google done? Or Facebook? In reality, software systems are never done. So then how do we give teams a goal that they can work on?

Mostly, we simply ask teams to build features—but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.

Setting goals as outcomes sounds simple, but it can be hard to do in practice.  This book is a practical guide to using outcomes to guide the work of your team. .

Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously

We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.

“A crucial framework for the modern world of business.” - Eric Ries, author, The Lean Startup

Lean UX: Designing Great Products with Agile Teams-3rd Edition

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in earlier editions to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.