90-Minute Online Masterclass: Outcomes for Product Teams
DATE: May 27, 2021
TIME: 9:00 PACIFIC / 12:00 EASTERN / 17:00 GMT / 18:00 CET
Agile, in theory, is great. In practice though, the emphasis on velocity, story points, and release trains mean that too often, agile teams devolve into software factories--pumping out feature after feature with little clear benefit for the user--or the business.
How do we fix this? By shifting the way we plan our work. Instead of shipping a feature and high-fiving our team-mates, instead, we need to focus on building features that create outcomes. This means not settling for "done." It means understanding our users, assessing what they're doing with our products, and iterating until we achieve the outcome.
Sensible, right? So why doesn't everyone work this way? Because it's hard. It's hard to define what an outcome is. It's hard to figure out what outcomes are important. It's hard to figure out when we're achieving our outcomes. It's harder to plan this way. It's harder to write contracts this way.
Here's the thing: it's possible to work this way and to solve all these problems. This class will show you how, and in doing so, it has the the potential to be you team's key to real agility.
Josh Seiden wrote the book (literally!) on Outcomes. His book Outcomes Over Output has over 200 5-star reviews on Amazon. Now, you have an opportunity to learn from Josh directly during this special 90-minute live master class.
In this class, Josh will cover :
What is an Outcome?
Why do Outcomes help you be more agile?
Why should you use them for product development, product management, and product design?
How do you define Outcomes and how do you know which Outcomes are important?
What do we do after we define our Outcomes?
How do we plan and manage a portfolio of Outcomes for our roadmap?
BONUS: How Outcomes are the key to writing great OKRs.
Josh is a highly regarded trainer whose classes consistently generate great feedback. Whether you’ve read his book or not, come join this fun, high-energy class to learn practical and grounded ways to make your team more effective.
We’ll make a recording of this event available to all registered participants, so if you miss the event, or if you want to re-watch the event, you’ll be able to access the recording.
